brand enhancement & digital strategy with monthly content
In collaboration with EquiClay, we spearheaded a comprehensive brand enhancement and digital strategy overhaul aimed at elevating their online presence and streamlining customer engagement. EquiClay, a provider of high-quality, natural equine clay poultices, required a cohesive approach to reflect their commitment to equine health and performance.
“I am excited and what we are doing is working all thanks to you [Unbridled Marketing]. I really appreciate you and all your work!”
— Tamzyn Wegrostek, Owner of EquiClay
Objectives
Social Media Content & Design
Develop a consistent, engaging content strategy across social platforms to increase brand awareness and community engagement.
Create informative and visually appealing posts that highlight product benefits, usage tips, and customer testimonials.
Website Rework
Redesign the EquiClay website to improve user experience, enhance visual appeal, and provide easy access to product information and purchasing.
Simplify content and provide a more on-brand experience.
Integrate educational content to help customers understand the benefits and applications of EquiClay products.
Results
Enhanced brand consistency across all digital platforms, reinforcing EquiClay's market position as a leader in natural equine care.
Improved website traffic and user engagement metrics, with an increase in direct sales through the revamped online platform.
Significant growth in social media followings and interaction rates, demonstrating greater brand visibility and customer involvement.