Full rebrand, web design & launch campaigns
The Holistic Horse Academy project involved comprehensive brand development, website design, and the implementation of targeted social media campaigns. The objective was to establish a serene and nurturing brand presence that accurately reflects the academy's commitment to equine therapy, holistic wellness, and sustainable living.
Brand development
The brand voice and identity were crafted to resonate deeply with individuals passionate about wellness, meditation, yoga, and natural horsemanship. The tone is serene and insightful, designed to attract a diverse audience ranging from equine enthusiasts to professionals in therapeutic and coaching fields across various countries including the Netherlands, UK, France, Germany, Norway, and Denmark. The branding emphasises empathy, personal transformation, and the therapeutic power of a natural environment.
web design
The website serves as a central hub for information and engagement. It features an intuitive layout that guides visitors through various offerings including detailed pages for each retreat and workshop. The design incorporates the soothing natural brand colours and imagery that reinforce the holistic and peaceful ethos of the academy. Accessibility and ease of navigation were prioritised to accommodate a global audience, including second language English speakers.
Social media collateral
Boosted social media campaigns were designed to increase visibility and engagement. These included boosted Instagram posts for specific retreats and programs, each tailored to resonate with targeted demographics. The campaigns utilized enticing visuals and captions crafted to reflect the academy's nurturing brand voice, encouraging potential clients to explore deeper connections through offered programs.
“We got our first email enquiry today - it’s working!”
— Cornelia Scholtz, Owner of Holistic Horse Academy